Skip to content
  • Collections
        • Pure Pashmina

        • Kani Weaves

        • Kalamkari

        • Ari Embroidery

        • Sozni Embroidery

        • Unstitched Suits

        • Men

        • Classic Shawls

        • Spring/Summer

        • Zari Shimmers

        • Luxurious Silks

        • Casual Scarves

        • Phirans & Kashmiri Wear

        • Jackets

        • Contemporary Fashion

        • Ikat Weaves

        • Silk Dupattas

        • Reversible Shawls

        • Border Work Shawls

        • Casual Printed Stoles

        • Unisex Pieces

        • Hand Beaded Wraps

        • Jaamavar Handbags

        • Throw Blankets

        • Decorative Cushions

  • Women
        • Causal Scarves

        • Luxury Stoles

        • Exclusive Shawls

        • Phirans & Kashmiri Wear

        • Unstiched Suits

  • Men
        • Exclusive Shawls

        • Luxury Stoles

  • Home
        • Throw Blankets

        • Decorative Cushions

  • Gift Ideas
        • Gifts for Her

        • Gifts for Him

        • Gifts to Elders

        • Gifts for the Home

        • Felicitation Shawls

        • Wedding Gifts

        • Corporate Gifting

        • Festive Gifting

  • More
        • About Us

        • FAQ

        • Contact Us

        • My KCS

        • Blogs

        • Return Order

        • Wholesale

Kcsshop
Home
Category
  • About Us
  • Contact Us
  • Blogs
  • Wholesale
  • Return Order
  • My KCS
  • FAQ
  • Instagram Facebook Youtube X Pinterest

Our Categories

Fashion, Pashmina Shawl, Seasonal

Celebrate New Year in Style with Kashmiri Pashmina Shawls

Written By Zaid

Posted on December 24, 2024 - 5 min read
thumbnail-img

On this Page

As you know, the New Year is just around the corner, it’s the perfect time to refresh your wardrobe with elegant and stylish pieces. One of the most luxurious items you can add is a Kashmiri Pashmina Shawl. Popular for their beauty, tradition, and expert craftsmanship, these handmade shawls are the perfect way to add style and warmth to your celebration.

Let us share some easy styling tips and highlight a few top picks from Kashmir Shawl Emporium to help you look your best this New Year!

Why Choose Kashmiri Pashmina Shawl for New Year Celebrations?

  1. Elegant Warmth: If you’re looking for something lightweight and cozy, these shawls are a great choice. They keep you warm and are perfect for winter celebrations!
  2. Versatile Style: Pashmina shawls go perfectly with both traditional and modern outfits, making any look more stylish and elegant.
  3. Timeless Appeal: Handcrafted with care, these shawls are heirloom-worthy pieces that never go out of fashion.

Top Pashmina Picks for the New Year from Kashmir Shawl Emporium

1. Handloom Pure Pashmina Shawl – Raw White

  • Why Choose It? The raw white tone adds a touch of sophistication to any outfit, perfect for formal New Year parties or elegant dinners.
  • Styling Tip: Pair it with a sleek black dress for a monochrome statement look.

2. Kashida Palla Zari Pashmina Shawl – Toosh Gold

  • Why Choose It? The intricate zari work and rich gold hue make this shawl a showstopper for evening celebrations.
  • Styling Tip: Drape it over a festive kurta or lehenga for a regal New Year look.

3. Phool Boota Handloom Pashmina Shawl – Taupe Offwhite

  • Why Choose It? The delicate floral patterns and neutral tones add charm to any casual or formal attire.
  • Styling Tip: Wear it as a wrap with a pastel outfit for an understated yet elegant vibe.

4. Gol Boota Aksi Pashmina Stole – Fawn Red

  • Why Choose It? Compact yet luxurious, this stole is perfect for a chic New Year party ensemble.
  • Styling Tip: Knot it loosely around your neck to add a pop of color to a winter coat.

5. Bada Badaam Palla Zari Pashmina Shawl – Mystique Maroon

  • Why Choose It? The rich maroon hue and intricate designs make this shawl a must-have for grand celebrations.
  • Styling Tip: Layer it over a saree or gown for a majestic New Year’s Eve look.

Styling Tips to Shine this New Year

  1. Drape with Grace: Let the shawl flow naturally over your shoulders for a classic appearance.
  2. Add Statement Accessories: Pair your shawl with minimal yet striking jewelry to balance the look.
  3. Experiment with Layers: Combine the shawl with jackets or blazers for a fusion of modern and traditional styles.

Shop the Finest Pashmina Shawls Online

KCS offers a curated selection of authentic Kashmiri Pashmina shawls designed to make your New Year celebrations truly special.

Each piece reflects the artistry and heritage of Kashmir, ensuring you step into the New Year with unparalleled elegance.

Celebrate this season in style—explore our collection and embrace the warmth and luxury of Pashmina.

Zaid

Zaid

Editor

Prev :
Prev: Christmas Gift Ideas: Luxurious Collection from Kashmir Shawl Emporium
Next :
Next: Why Kalamkari Shawls Are the Perfect Blend of Art and Luxury

Featured on KCS

Logo Khub Chand Sawhney’s (KCS) Kashmir Shawl Emporium, was established in 1950. Over the years we have gained the reputation of being the premier retailer of Kashmiri garments and handicrafts in India. Besides shawls, stoles, and scarves we are also known for our collections in Kashmiri sarees, jackets, suits and bed linen. Estd. 1950 Payments
Quick Links
  • About us
  • Contact us
  • Blogs
  • Wholesale
HELP
  • FAQ
  • Refund & Cancellation
  • Shipping Policy
  • Privacy Policy
  • Terms & Conditions
Registered Office
  • Khub Chand Sawhneys
    94, M.M, Janpath Road, New Delhi-110001
    Mobile/WhatsApp :- +919810201838
Contact us
  • [email protected]
Social Links

Popular Searches

Collections :

  • Pure Pashmina
  • Ari Embroidery
  • Border Work Shawls
  • Casual Printed Stoles
  • Classic Paisleys
  • Classic Shawls
  • Cozy Living Room Accessories
  • Contemporary Fashion
  • Double Side Aksi Embroidery
  • French Lace Stoles
  • Haldi Ceremony Wear
  • Hand Beaded Wraps
  • Ikat Weaves
  • Jackets
  • Jaamavar Handbags
  • Kani Weaves
  • Kalamkari
  • Limited Edition Winter Shawls
  • Luxuries Under 5000
  • Luxurious Silks
  • Original Pashmina Shawl
  • Phirans
  • Ponchos
  • Raj Durbar Baraat Shawls
  • Reversible Shawls
  • Shawls for Milni
  • Sozi Embroidery
  • Spring / Summer
  • Shawls for Wedding Milni
  • Sangeet Party Reccos
  • Sozni Embroidery
  • Silk Dupattas
  • Travel-Friendly Lightweight Stoles
  • Unisex Pieces
  • Wedding Day Elegance
  • Winter Shawl for Office Wear
  • Zari Shimmers

Pure Pashmina :

  • Original Pashmina Shawl

Kani Weaves :

  • Gift Ideas

Gift Ideas :

  • Festive Gifting

Kalamkari :

  • Pashmina Kalamkari Shawl

Gift Ideas :

  • Birthday Present for Grandmother
  • Festive Gifting
  • Birthday Present For Grandfather
  • Corporate Gifting
  • Festive Gifting
  • Felicitation Shawls
  • Gifts for Her
  • Gifts for Him
  • Gifts to Elders
  • Gifts for the Home
  • Mother's Day Gift Ideas
  • Personalized Home Decor Gifts
  • Wedding Gifts

Home :

  • Throw Blankets
  • Decorative Cushions

Men :

  • Exclusive Shawls
  • Heritage Wool Shawls for Men
  • Men's Pashmina Shawls
  • Luxury Stoles

Women :

  • Casual Stoles
  • Casual Scarves
  • Dressing Gown
  • Exclusive Shawls
  • Luxury Stoles
  • Luxury Winter Shawls for Women
  • Pashmina Shawl for Women
  • Phirans & Kashmiri Wear
  • Unstitched Suits
  • Stoles for Women

Casual Scarves :

  • Silk Scarf For Women

Luxury Stoles :

  • Stoles For Women

Copyright © 2025, Inc. All rights reserved.

Refund and Cancellation
Return

We offer hassle free returns! You can return your order within 7 days of receipt. We request you to initiate returns for unused pieces only. Your money will be refunded in the original form of payment, except COD orders which will be returned via bank transfer!

All items to be returned must be unused and in their original condition with all original tags and packaging intact and should not be broken or tampered with.

Please note this does not apply to international orders. Due to difficulties in generating returns pickups, reverse duties and taxes on import international orders cannot be returned.

Cancellation

Please write to us or call us immediately if you have placed an order by mistake. An order which is not dispatched can certainly by stopped and if payment is made, refunded to you without any hassle!

Please note this does not apply to international orders. International orders once shipped cannot be stopped or cancelled.

View All
Select your currency
INR Indian rupee
USD United States (US) dollar
CAD Canadian dollar
EUR Euro
AUD Australian dollar
GBP Pound sterling
JPY Japanese yen
AED United Arab Emirates dirham
NOK Norwegian krone
NZD New Zealand dollar
BDT Bangladeshi taka
Image

It's added to your Wishlist!

You can find your Wishlist in your My Account space and modify it

Item removed from wishlist!

View Wishlist

Your cart

Aquila Paisley Wool SIlk Stole - Teal, Pink
Aquila Paisley Wool SIlk Stole - Teal, Pink

2 x kr162 kr324

Kani Weave Mens Shawl - Honey White
Kani Weave Mens Shawl - Honey White

2 x kr672 kr1,344

Melora Weaves Unisex Scarf/ Stole - Multi
Melora Weaves Unisex Scarf/ Stole - Multi

1 x kr177 kr177

Floral Skin Print Merino Wool Scarf - Butterscotch
Floral Skin Print Merino Wool Scarf - Butterscotch
Only 1 Left In Stock

1 x kr282 kr282

Ari Jaaldar Hand Emb Phiran - Morocco Mustard
Ari Jaaldar Hand Emb Phiran - Morocco Mustard
Only 1 Left In Stock

1 x kr2,607 kr2,607

Kalamkari Chinar Jaali Wool Stole - Autumn Rust
Kalamkari Chinar Jaali Wool Stole - Autumn Rust
Only 1 Left In Stock

1 x kr1,142 kr1,142

Handloom Pure Pashmina – Raw White
Handloom Pure Pashmina – Raw White

1 x kr1,613 kr1,613

Masakali Ari Tichdaar Wool Stole -Jade Green
Masakali Ari Tichdaar Wool Stole -Jade Green
Only 1 Left In Stock

1 x kr2,688 kr2,688

Ari Jaaldaar Hand Embroidery Shawl - White
Ari Jaaldaar Hand Embroidery Shawl - White

2 x kr1,210 kr2,419

Handloom Pashmina Shawl Fishbone Weave - Navy Blue
Handloom Pashmina Shawl Fishbone Weave - Navy Blue

1 x kr2,365 kr2,365

Paisley Fusion Merino Wool Hand Beaded Wrap - Brick Red
Paisley Fusion Merino Wool Hand Beaded Wrap - Brick Red
Only 2 Left In Stock

2 x kr242 kr484

Badaam Jaal Merino Hand Bead Wrap - Ruby, Black
Badaam Jaal Merino Hand Bead Wrap - Ruby, Black
Only 1 Left In Stock

1 x kr242 kr242

Posh Palla Handloom Kani Pashmina Shawl - Mauve, Ivory
Posh Palla Handloom Kani Pashmina Shawl - Mauve, Ivory
Only 1 Left In Stock

1 x kr6,720 kr6,720

Pushpa Palla Handloom Kani Pashmina Shawl - Orchid, Taupe
Pushpa Palla Handloom Kani Pashmina Shawl - Orchid, Taupe
Only 1 Left In Stock

1 x kr6,720 kr6,720

Floral French Lace  Lux Wool Stole - Monochrome Black & White
Floral French Lace Lux Wool Stole - Monochrome Black & White

1 x kr538 kr538

Rhomb Kani Shawl with Zari – Black, Multi
Rhomb Kani Shawl with Zari – Black, Multi
Only 1 Left In Stock

1 x kr390 kr390

Mehka Buta Kalamkari Wool Shawl - Slate, Multi
Mehka Buta Kalamkari Wool Shawl - Slate, Multi
Only 1 Left In Stock

1 x kr2,822 kr2,822

Crystals Flora Pure Pashmina Lux Stole - Sea Green
Crystals Flora Pure Pashmina Lux Stole - Sea Green
Only 1 Left In Stock

1 x kr1,512 kr1,512

Diamond Loomscape Cotton Stole - White, Multi
Diamond Loomscape Cotton Stole - White, Multi
Only 1 Left In Stock

1 x kr111 kr111

Swash Mosaic Wool Stole - Mumbai Multi
Swash Mosaic Wool Stole - Mumbai Multi

1 x kr177 kr177

Wool Jaamavar Half Moon Bag - Baby Pink
Wool Jaamavar Half Moon Bag - Baby Pink
Only 1 Left In Stock

1 x kr240 kr240

Numaish Palla Aksi Pashmina Stole - Turquoise, Taupe
Numaish Palla Aksi Pashmina Stole - Turquoise, Taupe
Only 1 Left In Stock

1 x kr5,376 kr5,376

Ari Jaaldar Hand Emb Phiran - Toosha Brown
Ari Jaaldar Hand Emb Phiran - Toosha Brown
Only 1 Left In Stock

1 x kr2,607 kr2,607

Yara Dordaar Kani Weave Shawl - Aurora Red
Yara Dordaar Kani Weave Shawl - Aurora Red
Only 1 Left In Stock

1 x kr457 kr457

Masakali Ari Tichdaar Wool Stole - Crimson
Masakali Ari Tichdaar Wool Stole - Crimson
Only 1 Left In Stock

1 x kr2,688 kr2,688

Sona Yatra Kalamkari Wool Zari Shawl - Gold, Multi
Sona Yatra Kalamkari Wool Zari Shawl - Gold, Multi

1 x kr914 kr914

Vintage Paisley Merino Wool Blanket - Powder Blue, Grey
Vintage Paisley Merino Wool Blanket - Powder Blue, Grey

1 x kr498 kr498

Tetris Blocks Merino Wool Scarf - Graphic Multi
Tetris Blocks Merino Wool Scarf - Graphic Multi
Only 1 Left In Stock

1 x kr162 kr162

Ethereal Paisley Border Wool Throw - Crimson, Navy
Ethereal Paisley Border Wool Throw - Crimson, Navy
Only 1 Left In Stock

1 x kr528 kr528

Kalamkari Chinar Jaali Wool Stole - Beige, Multi
Kalamkari Chinar Jaali Wool Stole - Beige, Multi
Only 1 Left In Stock

1 x kr1,142 kr1,142

Chaap Tilak Pashmina Kalamkari Shawl - Soft Multi
Chaap Tilak Pashmina Kalamkari Shawl - Soft Multi
Only 1 Left In Stock

1 x kr10,618 kr10,618

Soft Grey Floral Pillow [Set of 2]
Soft Grey Floral Pillow [Set of 2]
Only 1 Left In Stock

1 x kr117 kr117

Lalita Paisley Hand Embroidery Wool Stole - Jade, Multi
Lalita Paisley Hand Embroidery Wool Stole - Jade, Multi
Only 1 Left In Stock

1 x kr269 kr269

Paisley Fusion Lux Silk Suit Fabric - Beige Gold
Paisley Fusion Lux Silk Suit Fabric - Beige Gold
Only 2 Left In Stock

2 x kr1,028 kr2,056

Classic Stripes Handloom Pashmina Stole/ Shawl - Autumn Merigold
Classic Stripes Handloom Pashmina Stole/ Shawl - Autumn Merigold

1 x kr1,747 kr1,747

Butaqash Paisley Ari Wool Phiran - Kabul Khaki
Butaqash Paisley Ari Wool Phiran - Kabul Khaki
Only 1 Left In Stock

1 x kr1,747 kr1,747

Silver Grey Paisley Cushion Cover
Silver Grey Paisley Cushion Cover
Only 1 Left In Stock

1 x kr66 kr66

Fawn White Checks Mens Shawl
Fawn White Checks Mens Shawl

1 x kr444 kr444

Handloom Pashmina Stripes Shawl - Warm Latte
Handloom Pashmina Stripes Shawl - Warm Latte
Only 1 Left In Stock

1 x kr2,016 kr2,016

Luxury Wool Silk Tonal Checks Stole – Black, Grey
Luxury Wool Silk Tonal Checks Stole – Black, Grey

1 x kr202 kr202

Pure Wool Ari Embroidery Palledaar Shawl – Opulent Ivory
Pure Wool Ari Embroidery Palledaar Shawl – Opulent Ivory
Only 1 Left In Stock

1 x kr833 kr833

Ikat Katha Merino Wool Jacket - Fuchsia Pink
Ikat Katha Merino Wool Jacket - Fuchsia Pink

1 x kr593 kr593

Classic Stripes Handloom Pashmina Stole/ Shawl - Pinecone Brown
Classic Stripes Handloom Pashmina Stole/ Shawl - Pinecone Brown

1 x kr1,747 kr1,747

Ikat-e-Khaas Merino Wool Throw Blanket - Plein Blue
Ikat-e-Khaas Merino Wool Throw Blanket - Plein Blue
Only 1 Left In Stock

1 x kr528 kr528

Classic Stripes Handloom Pashmina Stole/ Shawl - Sequoia Brown
Classic Stripes Handloom Pashmina Stole/ Shawl - Sequoia Brown

1 x kr1,747 kr1,747

Ari Jaaldar Hand Emb Phiran - Autumn Rust
Ari Jaaldar Hand Emb Phiran - Autumn Rust
Only 1 Left In Stock

1 x kr2,607 kr2,607

Zaitooni Bagh Merino Wool Reversible Throw
Zaitooni Bagh Merino Wool Reversible Throw
Only 1 Left In Stock

1 x kr528 kr528

Yara Paisley Jama Kalamkari Shawl - Roorkee Red
Yara Paisley Jama Kalamkari Shawl - Roorkee Red

1 x kr874 kr874

Floral French Lace Lux Wool Stole - Aqua Blue
Floral French Lace Lux Wool Stole - Aqua Blue
Only 1 Left In Stock

1 x kr571 kr571

Baraat Border Reversible Shawl - Black, Beige
Baraat Border Reversible Shawl - Black, Beige
Only 1 Left In Stock

1 x kr302 kr302

Red & Black Naaldari Ari Wool Phiran
Red & Black Naaldari Ari Wool Phiran

1 x kr477 kr477

Zia Kalamkari Wool Shawl - Rangeen Multi
Zia Kalamkari Wool Shawl - Rangeen Multi
Only 1 Left In Stock

1 x kr2,688 kr2,688

Badaamdar Kalamkari Pashmina Shawl - Autumn Rust
Badaamdar Kalamkari Pashmina Shawl - Autumn Rust
Only 1 Left In Stock

1 x kr10,618 kr10,618

Turquoise Teal Paisley Raw Silk Dupatta
Turquoise Teal Paisley Raw Silk Dupatta

1 x kr457 kr457

Floral French Lace Lux Stole - Sunflower Mustard
Floral French Lace Lux Stole - Sunflower Mustard
Only 1 Left In Stock

1 x kr538 kr538

Moonlight Zari Wool Dorukha Shawl - Navy Gold
Moonlight Zari Wool Dorukha Shawl - Navy Gold

1 x kr296 kr296

Ari Jaaldar Hand Emb Phiran - Forest Green
Ari Jaaldar Hand Emb Phiran - Forest Green
Only 1 Left In Stock

1 x kr1,747 kr1,747

Sozni Dordaar Hand Embroidery Shawl – Black Rust
Sozni Dordaar Hand Embroidery Shawl – Black Rust
Only 1 Left In Stock

1 x kr1,210 kr1,210

Shiraz Phool Ari Phiran - Tangerine Orange
Shiraz Phool Ari Phiran - Tangerine Orange
Only 1 Left In Stock

1 x kr1,075 kr1,075

Long Paisley Ari Hand Emb Jacket - Orchid, Navy
Long Paisley Ari Hand Emb Jacket - Orchid, Navy
Only 1 Left In Stock

1 x kr2,957 kr2,957

Baledaar Chinar Pashmina Shawl - Brick Red
Baledaar Chinar Pashmina Shawl - Brick Red
Only 1 Left In Stock

1 x kr5,520 kr5,520

Merino Wool Reversible Throw - Myrtle Green and Magenta Pink
Merino Wool Reversible Throw - Myrtle Green and Magenta Pink

1 x kr467 kr467

Opera Mauve Sozni Hand Emb Wool Shawl
Opera Mauve Sozni Hand Emb Wool Shawl
Only 1 Left In Stock

1 x kr806 kr806

Kalamkari Paisley Jaal Wool Stole - Pearl Pink, Beige
Kalamkari Paisley Jaal Wool Stole - Pearl Pink, Beige
Only 1 Left In Stock

1 x kr954 kr954

Chinar Dor Kani Wool Shawl - Toosh Offwhite
Chinar Dor Kani Wool Shawl - Toosh Offwhite

1 x kr457 kr457

Ikat Nazm Merino Wool jacket - Monsoon Multi
Ikat Nazm Merino Wool jacket - Monsoon Multi

1 x kr593 kr593

Kani Weave Wool Shawl - Fuchsia Pink
Kani Weave Wool Shawl - Fuchsia Pink

1 x kr302 kr302

Badaam Jaal Kani Weave Doshala - Ivory, Multi
Badaam Jaal Kani Weave Doshala - Ivory, Multi
Only 1 Left In Stock

1 x kr672 kr672

Handloom Pure Pashmina Jamawar Mens Shawl - Toosh
Handloom Pure Pashmina Jamawar Mens Shawl - Toosh
Only 1 Left In Stock

1 x kr44,352 kr44,352

Handloom Pashmina Shawl Fishbone Weave - Bottle Green
Handloom Pashmina Shawl Fishbone Weave - Bottle Green

2 x kr2,365 kr4,731

Teardrop Paisley Kani Reversible Shawl - Beige, Black
Teardrop Paisley Kani Reversible Shawl - Beige, Black

1 x kr302 kr302

Moonlight Zari Wool Dorukha Shawl - Gold Cobalt
Moonlight Zari Wool Dorukha Shawl - Gold Cobalt

1 x kr296 kr296

Handloom Diamond Weave Pashmina Stole – Mélange Beige
Handloom Diamond Weave Pashmina Stole – Mélange Beige

1 x kr1,613 kr1,613

Max 250 Characters

You Might Love

ImageParizah Paisley Ari Wool Phiran – Nagpur NavyImageParizah Paisley Ari Wool Phiran – Nagpur NavyImageParizah Paisley Ari Wool Phiran – Nagpur NavyImageParizah Paisley Ari Wool Phiran – Nagpur NavyImageParizah Paisley Ari Wool Phiran – Nagpur Navy
Add to cart

Parizah Paisley Ari Wool Phiran – Nagpur Navy

kr1,452
product

Parizah Paisley Ari Wool Phiran - Nagpur Navy

1451.52kr

Add to cart
ImageJuhi Paisley Kalamkari Wool Zari Shawl – Magical MultiImageJuhi Paisley Kalamkari Wool Zari Shawl – Magical MultiImageJuhi Paisley Kalamkari Wool Zari Shawl – Magical MultiImageJuhi Paisley Kalamkari Wool Zari Shawl – Magical Multi
Add to cart

Juhi Paisley Kalamkari Wool Zari Shawl – Magical Multi

kr874
product

Juhi Paisley Kalamkari Wool Zari Shawl - Magical Multi

873.6kr

Add to cart
ImageBadaam Jaal Kalamkari Wool Stole – Bombay BeigeImageBadaam Jaal Kalamkari Wool Stole – Bombay BeigeImageBadaam Jaal Kalamkari Wool Stole – Bombay BeigeImageBadaam Jaal Kalamkari Wool Stole – Bombay BeigeImageBadaam Jaal Kalamkari Wool Stole – Bombay BeigeImageBadaam Jaal Kalamkari Wool Stole – Bombay Beige
Add to cart

Badaam Jaal Kalamkari Wool Stole – Bombay Beige

kr954
product

Badaam Jaal Kalamkari Wool Stole - Bombay Beige

954.24kr

Add to cart
ImageMulti Blue Ari Hand Emb Wool PhiranImageMulti Blue Ari Hand Emb Wool PhiranImageMulti Blue Ari Hand Emb Wool PhiranImageMulti Blue Ari Hand Emb Wool PhiranImageMulti Blue Ari Hand Emb Wool Phiran
Add to cart

Multi Blue Ari Hand Emb Wool Phiran

kr477
product

Multi Blue Ari Hand Emb Wool Phiran

477.12kr

Add to cart

Cart totals

Subtotal kr162,029
Total kr162,029
Proceed to checkout
Checkout Add More Item